Your question…

A new startup wanted to know: How many social media platforms should you be using to promote your business?

“Should I be on all the major social media platforms when starting out my business?

Being prepared

Social media is now such an important part of doing business that it is usually one of the first things in people’s mind. Often that comes not for getting you message out there, but more for marketing.

So it’s critical that you get this bit right and setup your marketing plan for social media just like you would before these types of platforms even existed (yes I was alive pre-facebook).

That plan certainly shouldn’t say anything like “post 20 times a day on all social platforms” but there are some important things you should be planning and doing.

View full report by ‘we are social’ here >>

Register your account handles

Firstly before you make a single post on any social platform go and register your business name with them all. That way you secure your profile/account/handle name for future use, regardless of whether you intend to use them or not.

Make sure you spend a good bit of time on this and keep note of what all the usernames are as you may need them a few months or years down the line.

It is also important that try to get matching usernames, it’s not the end of the world if you can’t but it makes life so much easier for you later on plus it helps people remember.

There’s plenty of guides out there for this so have a search on google and find all the platforms you would ever likely use and secure your account name.

Master just one

This is such an important piece to social media that people don’t do. Everyone tends to try and smash posts out in all platforms and if I’m honest most of their accounts end up looking like sh*t. Why? Because you are only one person trying to run a business, get clients, fulfil orders, provide services as well as probably run 3 or even 4 social media accounts.

I’ll break it to you now… You’re not super[woman/man].

Pick one platform, ideally the one where you’re ideal customers are most active and really learn it inside and out.

You may be a real Facebook fan and be on it far too much everyday BUT using it for business is very different compared to using it personally.

Get organised

Just randomly throwing out content whenever you have a spare minute is not going to get you the reach that you are looking forward. It’s more likely to have the opposite effect of your self esteem as it won’t gain much interaction which will leave you disheartened.

That’s where planning comes in. I know, I know, I am always banging on about good planning and preparation but it truly works if you can dedicate the time to it.

The best way is to simply grab a weekly planner and start looking at all the major events that happen throughout the year. Look for things like Christmas, Easter, Halloween, Thanksgiving, Valentines Day, Black Friday, Boxing Day Sales, etc.

Now think about how you could leverage your marketing effort on or leading up to those events. Soon you’ll have a planner brimming with ideas.

There’s more I could go on about but I think I’ll leave it there for this post but if you want to learn more make sure you get in touch.

About Me

I’ve helped many small business owners just like you to get their dreams from inside their heads and into reality. Business consultation isn’t just for big businesses it is more helpful to startups and budding entrepreneurs like you!

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If you have some burning questions that you need help with then why not get in touch with me.

If helped more clients that I can count and I would be pleased to give you some support with your business.