It’s got to that time of year again when we all go a little crazy for a bargain. So is your business ready to make a lot of extra cash?
There’s no denying that most of us just can’t resist an item with a discount. For example, I already own two Amazon Echos in my house, I don’t really need another. With that said one of their new models would look particularly pretty on my desk AND Amazon are now teasing me even more with their Black Friday sale they have on.. Must… Resist… Because it’s on sale its playing on my FOMO (Fear Of Losing Out) but I just can’t help it.
So what should you be doing to get yourself ready for these big sale events? Here’s my top 5…
Customers looking for great deals, but don’t perhaps know about your products, flock to sites such as Groupon and voucher code websites. Definitely go take a look to see what will work for you.
You will often see many of these voucher sites just displaying certain sites current deals, even simple things like free delivery and help generate some traffic.
Don’t forget it also helps build credibility as well as a little boost to some SEO!
Opening rates for emails jump by up to 60% during events like Black Friday so make sure that you have all of your campaigns ready and don’t be afraid to send them out a bit more regularly than normal.
If you have a physical product to sell then it’s also worth having a look at Amazon and their Lightning Deals – this a an amazing way to get a boost on the listings as well as get some free promotion.